The latest issue of GPWA Times includes an article by Dignotion founder Rami Yermiya that makes a straightforward case for putting mobile first in affiliate marketing. Below is a quick rundown of three practical ideas you can put into action right away.
1. Re-imagine (don’t just resize) the mobile journey
A mobile-friendly site is not just a scaled-down desktop version. Rami encourages affiliates to rethink the user experience: prioritize fast, responsive layouts, touch-friendly buttons, and load times under three seconds. Anything slower will lead users to swipe away by 2025.
2. Lean into ad formats built for vertical screens
Short videos, attention-grabbing push notifications, and well-timed SMS messages achieve better engagement when designed for how people use and mute their phones. Vertical clips under 15 seconds with captions are essential for high click-through rates.
3. Track (and optimize) like your budget depends on it-because it does
With cookies disappearing, server-to-server conversion tracking and GA4’s event-level analytics provide affiliates the detailed insights necessary to excel. Rami advises: gather better data now, or risk losing optimization opportunities in the future.
Why it matters
Mobile currently accounts for 53% of wagers in Europe and is expected to reach 64% by 2026, with similar growth in the US. Affiliates that prioritize mobile will capture the fastest-growing market segment, while others will struggle over a declining desktop market.
Read the full article below:
