The 63rd issue of GPWA Times was published this month and included an article by Dignotion founder Rami Yermiya on the impact of AI on the affiliate marketing landscape, we bring you the main takeaways from this deep dive into the future of affiliates in iGaming:
From gut-feel to granular precision
Modern reinforcement-learning models value the same keyword or ad very differently by region, device and even time-of-day, then redeploy spend instantly. The payoff: dozens of micro-campaigns, each self-optimizing without constant manual tweaks.
Creative that rewrites itself.
Dynamic-creative optimization now swaps headlines, images and CTAs on the fly-showing a football theme to one visitor and a horse-racing variant to the next-while simultaneously A/B-testing thousands of combinations.
The compliance & fraud dividend
Machine-learning filters quarantine click-farms, geo-spoofing and other budget-drainers before they hit your pocket. Clean traffic is rewarded automatically; dubious leads are parked for review, protecting honest affiliates and operators alike.
The real risk: becoming invisible
Voice search, Google’s coming “AI Mode” and new crawler behaviors could erode the traditional credit trail that affiliates rely on. Blocking all AI crawlers isn’t a viable long-term strategy; transparent, data-sharing partnerships are.
Adaptation playbook
- Lean into data – adopt server-to-server tracking and privacy-compliant tagging to feed the algo accurate signals.
- Specialize – carve out high-value niches where human insight still beats broad automation.
- Build safer deals – insist on shared, real-time metrics so performance is clear on both sides.
- Embrace AI tools – use the same optimization tech on your landing pages and CRM that operators use on media buying.
Bottom line: AI is neither a silver bullet nor a death sentence. Affiliates who pair niche expertise with algorithmic firepower will out-pace those clinging to manual control. The future belongs to partners who bring transparent, data-rich growth to the table-no guesswork, no guess-who-gets-credit.
Read the full article below:
GPWA Times Magazine – Issue 63 – October 2025
